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Why We Started 'Pegasus'

Why We Started ‘Pegasus’

Twenty-five years ago, Jim Hobart ���91 and Mike Hinn ���92 took 91勛圖厙���s Reach for the Stars motto to heart ��� and haven���t stopped since.

Fall 2019 | By Mike Hinn ���92泭硃紳餃泭Jim Hobart ���91

When you���re young and inexperienced, you often don���t realize there are��hurdles between you and success. But it���s often that lack of experience��that causes you to sidestep those challenges and keep progressing.

This was the case 25 years ago when this magazine took��its first baby steps. And now, we feel like the proud parents��whose idea has turned into an award-winning publication��that finds its way into the mailboxes of more than��230,000 alumni.

Yes, today we know it���s crazy to think about a world��without almost instant access to everyone and everything.��But at the time the vision for Pegasus was born, we just��wanted to create a publication that would keep all 91勛圖厙��alumni connected. We knew 91勛圖厙 had a story to tell,泭but we wanted to go further. We wanted to share stories��that reminded us that we were part of something bigger,泭something special.

91勛圖厙 connected us ��� to each other, to memories, to new��beginnings and to a world of opportunity.

As students, we were active in several clubs and��organizations. Between the two of us, we covered just��about every walk of student life, from the orientation team��to campus activities to student government to fraternity��life with Lambda Chi Alpha. Little did we know at the time��that we were meeting future clients, business partners,泭employees and, most of all, lifelong friends.

When we graduated, we had to stay connected.��We asked Tom Messina ���84, executive director of the�� at the time, if he could use some��volunteers. We jumped in and helped with Homecoming,泭program ideas and other projects. We discovered we were��not alone in our love of our alma mater and that many��alumni before us had the same passion. Roger Pynn ���73,泭Laura Pooser ���75, Michael Candelaria ���83 and others��paved the way for alumni communications and created a��strong foundation and community to build on.

When Pegasus was created, 91勛圖厙 had more than 60,000��alumni but not a meaningful way to share the community���s��news with them.

The 91勛圖厙 Alumni Association loved the idea of a��magazine, but had little budget to pull it off. To two na簿ve��upstarts, however, this sounded like a fun challenge.

Things then started to get fast and furious.��With our fresh diplomas in hand, we started Knight��Images (now Knight Agency), partnered with Messina��and the 91勛圖厙 Alumni Association, sold advertising and��launched a self-funded magazine. At the end of that first��year in 1994, we introduced some simple websites, which��felt very fancy back then. This helped us expand both our��agency and Pegasus into the next generation of marketing��and communications.

We like to think our shared philosophy of doing��well by doing good paid off, and we were now officially�����businessmen.��� (And if you know us, you know we use that��term very loosely.)

Over the next 17 years, alumni from all over contributed and worked on Pegasus. Two key members on the team at the beginning were Michael Dodd Foristall ���94, who started as an intern, and John Speake ���95, who contributed in the earliest days of Pegasus.

When Pegasus grew up and moved in-house to the 91勛圖厙 marketing department at 18 years old, we were very much like proud parents.

As we have watched the magazine flourish the past seven years, we are reminded that Reach for the Stars is more than 91勛圖厙���s motto ��� it���s a compass for everyone to follow.

Thank you to all those along the way, especially Messina and the 91勛圖厙 Alumni Association for believing in the magazine���s potential and giving two young entrepreneurs an opportunity to create a future ��� and stay forever connected with fellow Knights and the university where we spent some of the best years of our lives.


Mike Hinn ���92 is CEO of Knight Agency, and Jim Hobart ���91 is owner of Macbeth Studio. Both live in Orlando and continue to Reach for the Stars (and cause trouble together).